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The Proofs

Lauzon Pure Genius technology was proven using the following test methods in expert European and North American laboratories that are external to Lauzon.

The objective was to demonstrate Pure Genius’ capabilities of degrading common well-known harmful contaminants in both closed (without air exchange with the exterior) and open (with constant air exchange and real-time addition of contaminated air) environments.

Since most of these test methods use standardized light sources that are slightly different than those found in most households, additional testing was performed in order to certify that our Pure Genius technology will work in your real life environment and not only under controlled lab conditions.

Find below the detailed results of these scientific unbiased evaluations.

PURE GENIUS it’s like having 3 trees in your home

Test 1: NOX Removal test

According to: ISO 22197-1 standard
Performed by: Photocat A/S, Roskilde, Denmark
Summary: Test using an airflow system and constant input of NOX contaminant.

Pure Genius technology can be compared to a tree, because in addition to generating O2 from the breakdown of CO2, trees also degrade nitrous oxides (NOX coming from car exhausts) via photosynthesis. Our flooring with Pure Genius breaks down NOX as well by its photocatalytic action. However, since our flooring is designed for interior usage, it doesn’t only breakdowns NOX, but all harmful VOCs too.

Under standardized lighting conditions, 10 000 square feet of hardwood flooring with PURE GENIUS removes 7.8 pounds of NOX per year, which is the equivalent purifying power of 22 mature trees. This corresponds to 1 mature tree per remove each 454 square feet of hardwood flooring. So, based on the North American home sizes, this leads us to correlate the Pure Genius effect to 3 mature trees per average home (Statistics Canada and Census).

Indoor air up to 85% cleaner

Test 2: Formaldehyde Removal test

According to: ISO 22197-4 standard
Performed by: D-Tox laboratories, Dr Bahnemann, Hanover, Germany
Summary: Test using an airflow system and constant input of formaldehyde contaminant

Pure Genius technology is a consistent process and will purify on a real-time basis any new air brought in a home by an air exchange system or various contamination sources. A "Formaldehyde-Degradation index" of 28 PPB was obtained in standardized test conditions. This allows us to say that, over the course of one single hour, up to 17,5% of a constant flow of formaldehyde compound contaminants could be removed.

Using conservative assumptions that the measured laboratory action happening in the course of an hour would happen over the course of full day in real-life conditions, the obtained index confirms that over the course of 30 days, over cumulative action happening 8 hours a day during illuminated time periods, 85.3% of the contaminant would be eliminated considering no extra contaminant would be added to the system.

In real life, the level of formaldehyde in an average home is located between 16 – 32.5 PPB (Health Canada), with Pure Genius, this level can go down to 5 PPB in only 30 days, which mean a reduction of 85%. A level of 40 PPB and more is qualified harmful for health (Health Canada).

Indoor up to 98% cleaner

Test 3 - Acetaldehyde Removal test

According to: ISO 22197-2 standard
Performed by: D-Tox laboratories, Dr Bahnemann, Hanover, Germany
Summary: Test using an airflow system and constant input of acetaldehyde contaminant

Pure Genius technology is a consistent process and will purify on a real-time basis any new air brought in a home by an air exchange system or various contamination sources. An "Acetaldehyde-Degradation index" of 400 PPB was obtained in standardized test conditions. This allows us to say that, over the course of one single hour, up to 40% of a constant flow of acetaldehyde compound contaminants could be removed.

Using conservative assumptions that the measured laboratory action happening in the course of an hour would happen over the course of full day in real-life conditions, the obtained index confirms that over the course of 30 days, over cumulative action happening 8 hours a day during illuminated time periods, more than 98,5% of the contaminant would be eliminated considering no extra contaminant would be added to the system.

In real life, the level of acetaldehyde in an average home is located between 8.3 - 20 PPB (Office of Environmental Health Hazard Assessment) with Pure Genius, this level can go down to 0,12 PPB in only 30 days, which mean a reduction of 98,5%. A level over 5 PPM is qualified harmful for health (Health Canada).

Healthful flooring

Test 4 - Anti-microbial properties

According to: ISO 27447:2009 standard Performed by: Tile Council of North American, USA
Summary: Test measuring the capacity to degrade bacterial and microbial sources under standardized lighting

Pure Genius has proven in this test that it is an unwelcoming growth environment for bacterias, diseases and microorganisms.

Common pathogens such as:

"E.coli" (ATCC 8739): known for causing gastroenteritis, urinary tract infections and neonatal meningitis,

"S.aureus" (ATCC 6538P): recognized to be an agent in the propagation of various skins conditions such as dermatitis

"K.pneumoniae" (ATCC 4352): being the source of the well known respiratory disease of the same name,

have all been reduced by as much as 99.6% (respectively 99.65%, 99.63% and 99.70%) after being exposed to a Pure Genius flooring for a period of 8 hours in standardized conditions.