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Why PURE GENIUS?

Healtful flooring. Cleverly practical.

Pure Genius is an intelligent solution for improving air quality in the home, it:

Makes indoor air up to 85% cleaner, by degrading VOCs.

Is like having 3 trees in your home, due to it’s air-purifying effect.

Helps reduce the symptoms of respiratory problems, including asthma, by cleaning the air of VOCs.

Reduces potential carcinogens, making for a safer environment.

Decomposes bacteria, viruses and moulds making for a healthier living space.

Minimizes odors of lingering household, odors such as cigarette smoke, pet urine and other sources making your living space fresher.

Renders the surface of your floor hydrophilic, which allows the recommended hardwood floor cleaners to better disperse, thus minimizing watermarks for a cleaner-looking floor.

Doesn’t compromise the quality and appearance of your hardwood flooring.