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What is PURE GENIUS?

For a healthier living space. Naturally.

Titanium finish with Pure Genius is available in our Organik (FSC®-certified Hard Maple) and Authentik (Red Oak) flooring series. It is offered as an option, Velvet or Pearl, on most hardwood floors in our Ambiance Collection and on selected floors in our Designer Collection.

Smart hardwood floor

Pure Genius is a light-activated, air-purifying agent made of Titanium Dioxide (TiO2) integrated into Lauzon’s Titanium floor finish. Activated by natural and artificial light, it breaks down toxic contaminants (VOCs) on contact and transforms them into harmless molecules. Its constant and consistent action is so effective over time; it makes indoor air up to 85% cleaner.

A patented technology

Pure Genius, the world’s first smart hardwood floor, employs patented photocatalytic technology called ACTIO2MC, the result of advanced research in nanotechnology by a joint venture between the Sweden firm Välinge and the Danish firm Photocat AB.